The same file exiftool would show you, without the terminal. This is an illustration — no real file, name or location is used.
Before — what you would be sending
DSC_04117.jpgJPEG
Exact location51.503364, -0.119543
Camera ownerA. Whitfield
Camera serial numberF2LX9K3QW1
Apple · iPhone 15 Pro · 14 Aug 2026, 19:42
After cleaning
DSC_04117-clean.jpgJPEG
Exact locationremoved
Camera ownerremoved
Camera serial numberremoved
Every pixel identical. Nothing is re-compressed, so there is no quality loss.
Where exiftool wins
Coverage, precision and scale. It reads formats this page has never heard of, writes individual tags, and processes ten thousand files in a loop. If you work with files professionally, install it. Nothing here replaces it.
Where this is more useful
When you have one file and a question. When you are on a phone. When you are showing someone else why this matters and a command line would end the conversation. When you are on a machine where you cannot install software.
Same principle, different surface
Both do the work locally. Neither sends your file anywhere. The difference is that one expects you to know what to ask for, and the other shows you everything it found and explains why it matters.
The command lines worth knowing
To see everything in a file: exiftool yourfile.jpg. To strip all metadata: exiftool -all= yourfile.jpg. For documents, mat2 is the equivalent and handles office formats well.
In practice
The commands worth knowing
exiftool file.jpg prints everything. exiftool -all= file.jpg strips it and keeps a backup. exiftool -gps:all= file.jpg removes only location. exiftool -r -all= /path/to/folder recurses through a directory tree. Adding -overwrite_original skips the backup copies once you trust the result. Those five cover most of what anyone needs.
Where the two approaches differ
exiftool reads hundreds of formats and thousands of tags, writes individual fields, and handles ten thousand files in a loop. A browser tool covers the formats most people actually send, explains what each finding means, and works on a phone with nothing installed. They are not competing; one is a workshop tool and the other is something you can hand to a colleague mid-conversation.
mat2 for documents
For office documents and PDFs on Linux, mat2 is the equivalent and handles archive-based formats well. It takes a conservative approach — it will refuse a file rather than produce one it cannot guarantee — which is the right default for a command-line tool and a frustrating one when you simply want a cleaned copy.
Common questions
Is there an online version of exiftool?
Several exist, but most upload your file to a server. This page runs the analysis in your browser instead.
What is the exiftool command to remove all metadata?
exiftool -all= filename. It writes a cleaned file and keeps the original as a backup by default.
Which is more thorough?
exiftool, comfortably. This page covers the formats and fields that matter to most people, in a form anyone can use.